Google took a giant step towards helping organizations get the most out of their data. Using an existing data source, such as Google Analytics or multiple spreadsheets, the new web-based Google Data Studio makes it possible to create interactive visualizations of data that can be easily shared. The streamlined process really is as easy as 1-2-3:
- import data
- visualize data
- share data
All data has a story to tell. The challenge is how to bring that story to life in an impactful, yet cost-effective manner. Stories are to be shared and Google Data Studio is the tool that can help:
- Create data visualizations to easily provide insight into your organization’s data activity
- Identify and track data trends
- Support informed decisions regarding future application direction
- Provide additional insight into data project ROI
Once a report is done, share it via static PDF or grant permission to colleagues to view and edit the report via the Google Data Studio dashboard. Authorized colleagues can collaborate on the report real-time, such as changing the date range of the report to track data trends.
The Google Data Studio design and development team delivered in terms of launching an intuitive tool that is flexible for those users who want more, such as:
- The ability to style the reports to complement your organization’s brand
- The option to add non-imported content via manual content blocks
- Options which make raw data easier to consume by non-analytics staff
- The ability to create and save report templates
The bottom line is that Google Data Studio may help your organization get more value from your data. Still in beta, it is expected that Google will continue to add features and functionality. For example, the tool does not currently support the import of behavior flow graphs from Google Analytics.
So give Google Data Studio a test drive to see if your organization can reap its benefits. There are numerous options for learning to use Google Data Studio or reach out to a consultant to help you get started.